General Motors says it has resolved its lawsuit against Ford over its rival’s use of the term ‘BlueCruise’ for its hands-free driving assistance system.
GM initially sued Ford for copyright infringement in July, asserting that Ford’s BlueCruise too closely resembled GM’s self-driving car division Cruise, as well as its SuperCruise hands-free driving assistance system.
Speaking with the Detroit Free Press, GM spokesman Darryll Harrison confirmed that GM and Ford have resolved the case, without providing additional details.
“The parties have resolved the case and related proceedings amicably and will have no further comment,” Harrison said.
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This comment came shortly after lawyers for the carmakers filed a notice with the U.S. District Court Northern District California on Friday confirming that they were working out terms of a settlement. The two companies have 60 days to report back to the court if they’re unable to come to an agreement.
It appears likely that Ford will continue to use the BlueCruise moving forward as it mentioned the system while providing a comment to the Detroit Free Press, confirming the automaker will soon share news about BlueCruise coming to additional Ford models.
During a hearing for GM’s preliminary injunction trying to block Ford from using the BlueCruise name, U.S. District Judge Susan Illston appeared unconvinced of GM’s case.
“I feel like the likelihood of success on the merits is unclear to me at this point. It seems to me there are validity issues about the idea of using the Cruise designation and the mark Super Cruise since it was- I think there is substantial evidence it was used before in a- in a more generic framework, and it seems to me that Super Cruise, for example, is far more generic or descriptive than anything else and ditto with Cruise,” Judge Illston said.
