Bugatti Rimac Is Officially In Business, With An HQ In Croatia And Mate Rimac As The CEO

Four months after the official announcement of the marriage between Bugatti and Rimac, the “Bugatti Rimac” joint company is officially in business, with its headquarters in Sveta Nedelja, Croatia, and Mate Rimac undertaking the CEO role.

Despite the new joint venture, both Bugatti and Rimac will continue “to act as independent brands” retaining their production sites and sales channels. They will keep offering different vehicles, although jointly developed models are planned for the future. Mate Rimac said: “I am very excited to see what impact Bugatti Rimac will have on the industry and how we will develop innovative new hyper sports cars and technologies. It’s hard to find a better combination for new and exciting projects”.

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The complex shareholder structure of Bugatti Rimac involves Porsche, Hyundai, Rimac, and other investors.

The Rimac Group holds the majority stake in the new venture with 55 percent of the shares, and Porsche AG is holding the remaining 45 percent. Thus, Mate Rimac, founder and CEO of Rimac Automobili became the CEO of Bugatti Rimac, while the supervisory board includes high-ranked officials from Porsche AG – Oliver Blume (chairman), and CFO Lutz Meschke (deputy chairman, CFO).

Stephan Winkelmann who has been Bugatti’s president since January 2018 and Lamborghini’s president since December 2020, will now focus on the latter role as Chairman and CEO of Automobili Lamborghini. After his term in Bugatti leading to the automaker’s most successful year, Winkelmann said: “I would like to thank the entire Bugatti team and our customers for three and a half unbelievable, exciting, intense and successful years. Together, we have developed fantastic hyper sports cars and led Bugatti into a new dimension”.

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Christophe Piochon who was the Managing Director of Production and Logistics at Bugatti, is now the new President and the Chief Operating Officer (COO) in Bugatti Rimac. In his first statement under the new role, he said that Bugatti will keep their independence and continue making handmade vehicles at the Molsheim Atelier in France, securing all jobs in the historic location.

Other changes in the high-ranking positions include Hendrik Malinowski who is the Managing Director responsible for Sales and Marketing in Bugatti, Larissa Fleischer who is leaving Porsche AG to become Chief Financial Officer of Bugatti Rimac, and Emilio Scervo who is Chief Technology Officer of Bugatti Rimac after undertaking similar roles in McLaren and Rimac Automobili.

A total of 435 employees will work for Bugatti Rimac, with 300 located in Zagreb, Croatia, and 135 in Molsheim, France. An additional 180 employees will be working for the joint company from the Wolfsburg development site in Germany.