Jay Leno, Supercar Blondie, And More Sign Up To Help Dodge Gift Away 25 High-Performance Cars

Dodge is officially launching “Operation 25//8” today, in which it will give away 25 Dodge “dream cars” with the help of 25 celebrities (and/or brands). The giveaway will run for the last eight weeks of 2021.

“Operation 25//8 adds 20,000 horsepower to the Brotherhood of Muscle and is the first step in building awareness for our two-year transition plan to redefine the future of American muscle,” says Dodge Brand CEO, Tim Kuniskis.

To participate, fans are invited to follow their favorite influencers, celebrities, and brands across their social media platforms to watch media promoting Operation 25//8. Each will ask their followers to tell them, in 250 words or less, why they should be the recipient of the Dodge vehicle being given away.

Read Also: Dodge Planning At Least Eight Product Or Enthusiast-Related Announcements Over Next Two Years

The ambassadors are:

• Amazon
• Jay Leno (@jaylenosgarage)
• Supercar Blondie (@supercarblondie)
• Francis Ngannou (@francisngannou)
• Draft Kings/Dan Le Batard (@LeBatardShow)
• Motor Trend-Road Kill (@roadkillshow)
• Bill Goldberg (@Goldberg95)
• Travis Barker (@travisbarker)
• Ben Baller (@benballer)
• Tim Kennedy (@timkennedymma)
• Imaray Uluoa (@imarayulloa)
• David Hoffmann (@davidsbeenhere)
• Radford Racing School (@radfordracingschool)
• Richard Rawlings (@rrrawlings)
• Chiqui Delgado (@chiqui_delgado)
• Cain Velasquez (@officialcainvelasquez)
• Kenny Wayne Shepard (@kennywayneshepherd)
• Parris Goebel (@parrisgoebel)
• Joc Pederson (@yungjoc650)
• Chanel Iman (@chaneliman)
• Swae Lee (@swaelee)
• BarStool Sports (@barstoolsports)
• Westen Champlin (@westengw)
• Omar Raja (@omar)
• Doug Marcaida (@dougmarcaida)

All will be giving away Dodge Chargers, Challengers, or Durangos, while Amazon will be giving away a Dodge Challenger Hellcat. Participants can visit Amazon’s web page to build the exact model of their dreams to win a chance to take it home.

Part of Dodge’s Never Lift campaign, Operation 25//8 is just the first of many promotions the brand will be taking on for the next two years. In that time, it will have a minimum of one product- or enthusiast-related announcement every three months.

“More than gas, more than batteries, what fuels our run to tomorrow is attitude, a belief that we can always push harder, run faster and flat-out over-deliver on behalf of the brand and the Brotherhood of Muscle,” said Dodge CEO Tim Kuniskis last week. “25/8 recognizes the spirit that makes Dodge, well, Dodge.”