The Ford Maverick is a huge success as people have been lining up to get their hands on the most affordable pickup in America.
They’re not the only ones clamoring to get a Maverick as businesses have embraced the model due to its affordable pricing, practicality, and impressive fuel economy ratings.
The automaker noted several happy customers including BrightView Landscapes, which has already acquired several Mavericks as part of their larger environmental stewardship commitment.
Driven: The 2022 Ford Maverick Is Proof Big Things Come In Small Packages
David Loria of Squeaky’s Cleaning in Royal Oak, Michigan loads up his Maverick
While it’s not surprising that America’s “leading commercial landscape company” would fall in love with an affordable pickup, the model has also been a hit at Craft Rhythm & Brews in El Paso, Texas. There, lead brewer and general manager, Sigifredo Saucedo Jr. uses his Maverick XLT to transport everything from kegs to his family.
Grannies Cooked Delivered Meals has also taken a liking to the Maverick as they currently have an XL and XLT. That family will soon grow as they’re planning to purchase two more pickups in the future.
Ford told us it was too early to say what the fleet and retail mix is, but the Maverick fills a sizable hole in the commercial segment. The model starts at $19,995 and effectively plugs the gap left by the third-generation Ranger that went out of production in the United States in 2011.
The Ranger angle is interesting to note as a number of businesses still use the old pickup and the Maverick is the natural replacement when the time comes. If businesses choose to go that route, they’ll find a significantly improved truck with a hybridized 2.5-liter four-cylinder engine developing a combined output of 191 hp (142 kW / 194 PS). It enables the model to return an impressive fuel economy rating of 42 mpg city, 33 mpg highway, and 37 mpg combined.
To put those numbers into perspective, the 2011 Ranger came standard with a 2.3-liter four-cylinder that produced 143 hp (107 kW / 145 PS) and returned 19 mpg city, 23 mpg highway, and 20 mpg combined when equipped with the optional five-speed automatic transmission. That’s a difference of 23 mpg city, 10 mpg highway, and 17 mpg combined which means businesses could potentially save thousands of dollars in fuel costs over the years.
It’s also worth noting the 2011 Ranger started at $18,160 and this is only $1,835 less than the Maverick, which comes standard in a SuperCrew configuration. The latter is an advantage over the old Ranger, but the Maverick is only available with a 4.5 foot bed.
Given all of this, you can expect to see a lot of Mavericks in the future as it appeals not only to retail consumers but businesses as well.
