Jaguar Land Rover Introduces What3Words Navigation Through OTA Update

Jaguar Land Rover will introduce the what3words global location technology into its vehicles through an over-the-air software update.

The what3words system has divided the world into a grid of 3m x 3m squares and given each one a unique combination of three words. The system was most recently introduced for the 2023 XE and XF in Europe and is also used by a number of different car manufacturers, including Mercedes-Benz and Lamborghini.

Jaguar Land Rover models that receive the software update will support what3words through ‘always-on’ technology that works without the need for mobile connectivity. Once the system is updated to include the technology, customers will be able to input what3words addresses directly into the navigation bar on the Pivi Pro infotainment system.

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“This world-changing technology is all about simplification, providing our customers with a seamless modern luxury experience that means they can find their way anywhere in the world without having to worry about connectivity,” navigation product owner of Jaguar Land Rover’s Digital Product Platform, Mark Carter, said in a statement. “The partnership with what3words, enabled by HERE Technologies, further highlights our world-leading SOTA capability which allows us to offer services that are always on and always connected.”

This is just the latest in a long line of over-the-air updates recently issued by Jaguar Land Rover. The most recent update gave more than 200,000 owners access to Amazon Alexa and in total, the British car manufacturer has completed more than 1.3 million vehicle-level updates and more than three million engine control unit updates.

“This partnership ensures you can get to the exact destination of your next adventure with ease and in comfort,” co-founder and chief executive of what3words, Chris Sheldrick, added. “Jaguar Land Rover recognized the benefits our innovative technology brings to those on the road, and we’re proud that our partnership with HERE Technologies has made this possible.”