Toyota Launches New Crown Series With Four Different Bodystyles In Japan Including Estate And SUVs

The crossover-sedan 2023 Crown that was announced for North America isn’t the only model of the reinvigorated nameplate as Toyota previewed an expanded lineup at the car’s presentation in Japan with three additional models in different bodystyles. All four members of the new Crown Series will eventually be sold in about “40 countries and regions”, though Toyota did not provide specific information about market availability.

Besides the Crown “Crossover Type” that will debut in Japan in Autumn 2022 and in the US market in late 2022 blurring the lines between crossovers and sedans, Toyota also showed a Sports Type (SUV), a Sedan Type (traditional sedan), and an Estate Type (large SUV), presumably appearing in concept form.

Read: 2023 Toyota Crown Debuts As A Re-Imagined Full-Size Sedan For The Crossover Era

According to Toyota, the Sports Type “offers a sporty driving experience”, the Sedan Type “meets the needs of chauffeurs”, and the Estate Type is “a functional SUV with ample driving space”. If the Sports Type looks familiar it is because we saw it last year as the Toyota Crossover EV concept, but the rest are being shown for the first time. As for the Sedan Type, it comes with a traditional three-box silhouette as a direct replacement for the previous generation Crown.

All four vehicles are fitted with Crown badges, although we can’t be sure if they will be replaced by the Toyota emblem in other markets – as is the case with the US-spec 2023 Toyota Crown. They also integrate design cues from the bZ series, with full-LED lights merging with the thin grilles at the front, sporty bumper intakes, large diameter wheels and sculpted bodies. The windows are fully tinted, hiding the interior which will be unveiled later.

Beyond the JDM-spec Crown Crossover Type which was detailed in the presentation, the Japanese automaker didn’t share any details about the other models that will likely be based on the same TNGA platform as the rest of the Toyota lineup. We expect the Crown family to roll out in the coming months starting from Japan.

Event Photos: Toyota, Noriaki Mitsuhashi/N-RAK Photo Agency