Porsche has unveiled a new livery for its Formula E racecar with which it will compete in the last e-Prix of the season. Inspired by its title sponsor, TAG Heuer, the frozen blue and black paint scheme will grace its cars for just one race.
The livery celebrates the launch of the TAG Heuer Connected Calibre E4 – Porsche Edition. The first collaboration between the brands on a smartwatch, the timepiece features blue highlights that were inspired by the Frozen Blue hue offered on the Porsche Taycan.
Indeed, the wristwatch can connect to a Porsche road car, allowing drivers to raise or lower the interior temperature of their car, check their mileage, and monitor their car remotely to ensure that battery levels are correct.
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The new livery the watch inspired will be seen on the street of South Korea’s capital, Seoul. This will mark the first time Formula E has raced in the country, which is also the location where the new smartwatch and the new livery were unveiled.
“Porsche and TAG Heuer celebrate two world premieres in Seoul. One is the new Connected Watch, which was developed as a joint project, and the other is the first Formula E race in South Korea,” said Carlo Wiggers, Director Team Management & Business Relations. “To commemorate these great events, we decided to campaign our two Porsche 99X Electric racers at the season finale with a special livery design that represents the new watch.”
Porsche enters the final e-Prix in sixth place in the constructors’ championship. The team has struggled in Formula E this season. Despite winning the third round of the championship in Mexico, it has not managed to repeat that success since and is out of the title hunt for this season.
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