Toyota’s commitment to cars was front and center at SEMA as the company displayed an assortment of concepts and builds based on the GR86, GR Supra, and GR Corolla.

Starting with the latter, the company introduced the GR Corolla Rally concept that provides a glimpse at the possibilities for aftermarket customization.

Based on the GR Corolla Circuit Edition, the concept draws inspiration from the GR Yaris World Rally Championship racer and sports a widebody kit as well as an assortment of carbon components including side skirts, a front splitter, and a rear wing. The look is further enhanced by 17-inch OZ Racing wheels, which are wrapped in Continental tires and backed up by stock brakes that are augmented by a secondary set of rear calipers from Wilwood.

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The rally focus extends to the cabin as the concept has been outfitted with OMP Racing seats, a custom roll cage, and a relocated shifter for improved ergonomics. The model also sports a fire suppression system, a ZeroNoise rally intercom system, and a trunk-mounted spare tire.

Under the hood, there’s a turbocharged 1.6-liter three-cylinder engine producing 300 hp (224 kW / 304 PS) and 273 lb-ft (370 Nm) of torque. It’s been equipped with a high flow air filter and a custom MagnaFlow exhaust.

10 Second Supras

While the GR Corolla is Toyota’s latest performance vehicle, its most iconic remains the Supra. As a result, the company created two different builds to show what’s possible with a $10,000 (£8,707 / €10,123) budget.

Both are based on the 2020 GR Supra 3.0 and feature a Pure Turbo turbocharger, CSF high-performance intercoolers, a catless downpipe, a 3.5 inch (89 mm) exhaust, and an ECU tune. Thanks to the upgrades, the engines produce 620 hp (462 kW / 629 PS) and 590 lb-ft (799 Nm) of torque, which is a substantial increase from their stock rating of 335 hp (250 kW / 340 PS) and 365 lb-ft (494 Nm). This enables the cars to run the quarter mile in 10:984.

Elsewhere, the coupes have been equipped with upgraded rear axles, Weld Racing wheels, and Mickey Thompson tires. The team also added Hawk Performance brake pads, a CSF high-performance heat exchanger, and a transmission cooler.

GR86 Daily Drifter

For enthusiasts with smaller budgets, the GR86 Daily Drifter shows what’s possible. Created by Formula Drift photographer Larry Chen, the car’s 2.4-liter four-cylinder engine has been equipped with an HKS GT2 Supercharger Pro ZD8 kit and a MagnaFlow NEO Series cat-back performance exhaust. Thanks to these changes, the output climbs from 228 hp (170 kW / 231 PS) to 300 hp (224 kW / 304 PS).

Besides the engine upgrades, the coupe has been outfitted with a CSF aluminum radiator, a StopTech Big Brake kit, ST XTA Plus 3 coilovers, adjustable control arms and adjustable sway bar links from SPL Parts, and a GK Tech steering angle kit. They’re joined by a strut tower brace, an OS Giken Super Lock 1.5 way differential, and an upgraded interior with a four-point roll cage, a Vivid Racing steering wheel, and Sparco seats.

Outside, there’s an assortment of carbon fiber components including a front splitter, rear wing, hood and side skirts. They’re complimented by white Motegi Racing wheels wrapped in Yokohama tires.

Last but not least, Toyota showed the GR86 Cup which will compete in a single make racing series next year.