BMW is expanding the number of feature subscriptions it is offering in the United States.
The marque has revealed that five vehicle features are now available through its subscription service, consisting of Remote Engine Start, Drive Recorder, Traffic Camera, Driving Assistance Plus with Stop&Go, and Parking Assistant Professional.
Most of these features are available through either a 1-month, 1-year, or 3-year subscription, or can be purchased outright for a one-time fee. Motorauthority reached out to BMW USA and found that the Remote Engine Start costs $10 for 1 month, $105 for 1 year, $250 for 3 years, or can be purchased for $330 for the life of the vehicle.
As for the Driver Recorder, it is available for $39 for 1 year, $99 for 3 years, and $149 for a one-time payment. Driving Assistant Plus with Stop&Go can be added for $20 for 1 month, $210 for 1 year, $580 for 3 years, and $950 with a one-time payment. As for Parking Assistant Professional, it is available for $5 for 1 month, $50 for 1 year, $130 for 3 years, or a one-time fee of $220.
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BMW’s Traffic Camera feature cannot be purchased outright and is only available through a $25 annual subscription. It warns drivers about fixed and mobile speed cameras.
Car and Driver first became aware of BMW’s new subscription offerings while testing a 2023 X1.
It is unclear if BMW intends on growing the number of feature subscriptions it offers in the United States but it does have a wider array of subscriptions in other markets. In Australia for example, front seat heating, steering wheel heating, Parking Assistant Professional, Real-Time Traffic Information, Adaptive M suspension, BMW driver Recorder, Remote Engine Start, Apple CarPlay, and USB Map Update are available through subscriptions.
