Mazda recently said the “next extraordinary moment in Mazda history begins January 12” and many people took that to mean the CX-90 would be unveiled as the teaser was accompanied by a tweet saying “Where does the story of Mazda’s future begin? Find out tomorrow in Mazda CX-90 Unboxed.”
Unfortunately for all of us, Mazda was being literal and was simply teasing an unboxing video. Putting aside the ridiculousness of teasing a teaser, the automaker released a new video that shows Japanese actor Hiroyuki Sanada and a team of crew members opening boxes containing parts for the CX-90.
That’s as boring as it sounds and the video gives us a glimpse at the crossover’s wheels, headlights, center console, and seats. We also get a brief look at the grille and powertrain.
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Sanada says that over the next few weeks, they’ll assemble Mazda’s most ambitious vehicle ever. The clip then shows a countdown implying the production model will finally debut on January 31th. There’s also fine print revealing the crossover is slated to launch this spring.
While the whole event was anticlimactic, Mazda has already revealed the CX-90 will offer an inline-six engine and a plug-in hybrid powertrain. The company has also said the model will be built on a new platform, and be longer and wider than anything else in the company’s lineup. It will feature a more aggressive take on their Kodo design philosophy and offer customers the “best of both worlds in terms of performance and efficiency.”
