Chevrolet is looking for someone it calls a “Lead Dream Chaser” in order to promote the arrival of the new 2024 Trax. It hopes to give this person $100,000 and a new Trax for three months in order to help them go after their lifelong dream.
The automaker says it’s looking for someone who has a passion project that they have always wanted to pursue, and who is willing to post about their progress on social media. In order to assist them, the automaker has partnered with Everette Taylor, the CEO of Kickstarter.
Taylor will help Chevrolet pick its winner, and will then use his experience of supporting entrepreneurs on the crowdfunding website to help the “Lead Dream Chaser” accomplish their goal.
Read: 2024 Chevrolet Trax Debuts With Better Looks, More Room And A Lower Price
“The past few years have caused many to consider turning their ideas and ambitions into reality, and I’m excited to help Chevy find a qualified person who will pursue their dream,” said Taylor.
Chevrolet unveiled the 2024 Trax in October, and it will be on American roads this spring. The automaker’s entry-level offering starts at $21,495 and offers better looks and more space than the model it replaces.
The automaker says it worked hard to create an inexpensive vehicle that didn’t feel cheap, and The Lead Dream Chaser will soon find out if it succeeded. The brand opened applications for the contest on the afternoon of Friday, January 13 because, according to a poll it commissioned, that’s when people daydream the most. Let’s just hope they all avoid the Friday the 13th bad luck.
In order to enter, people have to submit a short video about themselves, their dream, and how they plan to use the money (and the Trax) to make that dream come true. Chevrolet says it will announce its finalists in March, and will pick a winner in April.
“We look forward to reviewing the submissions and following along the journey of the Lead Dream Chaser,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”
