Now years behind schedule, to say that the Tesla Cybertruck is “long-anticipated” is an understatement. It is especially cruel, then, that the automaker has teased us yet again with a new crash test video that doesn’t deliver on the actual crash.
The video, shared by Tesla’s official Twitter account, shows a Cybertruck with the word “test” written on the side of it, racing towards a crash test wall, before slowing down. The footage then cuts between shots of people on the other side of safety glass preparing themselves for the crash, and more shots of the truck careering towards the wall.
The 37-second-long video never actually shows any footage of the crash actually happening, though. Either a clever attempt to play on viewer expectations or an anticlimax (or both), the video likely teases the arrival of official information about the upcoming truck.
Read: More Tesla Cybertruck Sightings Show Off Driving Dynamics
First announced in 2019, the Cybertruck has been the subject of many delays. A series of posts and product releases from the automaker without a press relations department would seem to suggest that the truck is finally approaching, though.
In addition to this video, Tesla has also released two new Cybertruck themed products in recent days. Today, in China, it unveiled a new portable home charging unit whose design was inspired by the angular truck. Last week in Germany, meanwhile, the automaker started selling GigaBier, the bottles of which were contained within a sleeve whose design was inspired by the truck.
Footage of a pre-production version of the truck surfaced late last month, utilizing its four-wheel steering. In a response to the video, Tesla CEO Elon Musk said that the truck might have a tighter turning circle than the Model Y crossover.
Tesla claims that it will unveil the Cybertruck this year, with Musk claiming that production will ramp up in 2024. That will no doubt be helpful for the automaker. The electric pickup market appears to be a fruitful one, with Ford becoming the second-largest EV manufacturer in the U.S. largely on the strength of the F-150 Lightning’s sales.
