Lexus Is Considering A Subscription Program Of Its Own

Porsche offers one. So do Cadillac and Lincoln. Volvo does, too, and Mercedes is preparing to launch one as well. Now word has it that Lexus could be next.

We’re referring to subscription programs, which are fast emerging as a compelling alternative to the usual choices of buying or leasing a new car.

According to The Detroit Bureau, the Japanese luxury automaker is closely examining the possibility of launching its own subscription program. “There’s nothing to announce” just yet, Lexus marketing manager Michael Moore told the Bureau. “But it’s certainly something we’re looking at.”

Luxury automobile subscriptions allow customers to opt into a program that gives them access to vehicles, instead of acquiring one outright. They typically include insurance, registration, and maintenance. Essentially everything short of fuel, in addition to access to the vehicle itself. And they often allow subscribers to switch between vehicles as needed.

So far none of the Asian luxury brands offer such a program in the United States. Hyundai offers one only in California, and only for the Ioniq Electrc vehicle. The two big American luxury marques have announced programs of their own, and a growing number of European brands are as well. Lexus could be the first of the upscale Far Eastern marques to get in on the action – ahead of Acura, Infiniti, and Genesis.

Toyota’s luxury automaker offers a wide range of vehicles, from sedans like the IS, ES, GS, and LS, to crossovers and SUVs like the NX, RX, GX, LX, and new UX. Its lineup also includes coupes like the RC and LC, and six different hybrid models. All it’s really missing is a convertible, which it last offered in the form of the IS C that was discontinued in 2014.

If Lexus were to offer a subscription program, it would ostensibly allow subscribers to drive a hybrid sedan, for example, during the week, switch to a crossover for a family road trip, and take a coupe for the weekend.