Porsche is expanding its vehicle subscription and rental service to the metropolitan areas of Dallas and Chicago. The program already operates n 17 U.S. cities having first launched in Atlanta back in 2017.
The Porsche Drive program includes all seven of the brand’s current models and offers single vehicle or multi-vehicle subscription options. In the case of a multi-vehicle subscription, consumers can switch vehicle as often as they like and are charged $3,600 per month plus tax. Important things like insurance, roadside assistance, and vehicle maintenance are included in the fee, as is a concierge service. Shoppers are limited to 2,000 miles per month.
Meanwhile, the single-vehicle subscription is available from $1,700 per month plus tax depending on the vehicle, with mileage limited to 1,500 miles per month.
Read: Shockingly (Not), Consumers Of All Ages Aren’t Buying Into In-Car Subscriptions
”Porsche Drive offers a fantastic combination of freedom and unforgettable driving experiences,” Porsche Cars North America president and chief executive Kjell Gruner said. “We know customers value flexibility and choice – and Porsche Drive adapts to the specific wishes of our customers. The feedback we receive from subscribers is that Porsche Drive allows them to curate the perfect vehicle for whatever they are up to, whether it’s a 911 for a special birthday dinner or a Taycan to experience the best that electric driving can offer.”
Porsche Drive also offers a rental program where current models can be rented from $245 per day plus tax and driven for up to 200 miles.
While some car manufacturers have dropped their subscription services over the past couple of years, Porsche broadly boasts that more than 2,000 customers have participated in the subscription and rental programs, noting that 80% of them are new to the brand. What the carmaker hasn’t said is just how many Porsche Drive customers end up purchasing a Porsche model.
