Fisker’s chief executive has revealed that the electric car manufacturer is looking to collaborate with other companies to ramp up its market share.
The electric car startup claims to have already received 65,000 reservations for the Ocean SUV and just started deliveries of it. Speaking at the recent Reuters Automotive Conference in Munich, Germany, Henrik Fisker said the brand expects to build between 1,400 and 1,700 Ocean EVs this quarter. This comes shortly after Fisker stated that it was cutting its full-year production forecast for the Ocean but did recently resolve a shortage for a specific interior part.
“Buyers aren’t loyal anymore to their traditional brands,” Fisker added. “That changes everything. If we collaborate with someone, you can scale quicker … it could be with suppliers, other car companies, tech companies – we are exploring all these avenues.”
Fisker’s current deal with Magna Steyr allows for up to 120,000 units of the Ocean SUV to be produced each year at a plant in Graz, Austria. The company’s production could expand considerably once the all-electric PEAR hits the market from just $29,990. It will be produced by Foxconn at the Ohio assembly plant that it purchased from Lordstown Motors.
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A key contributor to PEAR’s affordable entry price is the fact that it will have 25% fewer parts than a comparable car today. Henrik Fisker noted it won’t follow Tesla’s lead with the use of ‘gigacasting’ during the production process because it doesn’t want to put customers at risk of having to scrap their vehicles after an accident.
Executives from Polestar and Smart were also in attendance at the Reuters Automotive Conference. They said that they too are open to partnerships to address supply chain and technology challenges.