American tuner 1016 Industries offers bold and striking bodykits for some of the planet’s most exciting vehicles and most recently turned its attention to the new Lamborghini Urus S and Urus Performance. Its upgrades make the styling of the super SUV even more overt but don’t go over the top.

The kit is dubbed Vision 2.0 and can be installed without necessitating any cutting of the standard bodywork. The alterations start up front where there is a bold new splitter and distinctive air intake shrouds.

The side profile of the overhauled Urus is particularly eye-catching thanks to the presence of widened wheel arches and a set of aftermarket wheels. While 1016 Industries has released details about these particular wheels, the intricate design of the spokes works wonders with the rest of the Urus’s design.

 Lamborghini Urus Gets A Bolder New Look From 1016 Industries

It is the rear of the Urus that we find to be the most dramatic. 1016 Industries first engineered a small spoiler stretching off from the roof. There is also a new bumper with a menacing diffuser finished in black. The tuner has also gone to the trouble of giving the four tailpipes the same colored finish as the rest of the Lamborghini’s bodywork.

Read: Lamborghini Urus PHEV To Finally Launch Next Year With An Estimated 800 HP

A handful of different versions of the kit are offered. Things start with the standard kit for the Urus Performante made with carbon fiber and priced at a cool $31,225. Meanwhile, the Urus S is offered in standard carbon fiber, forged carbon fiber, and fiber-reinforced plastic configurations with prices varying between $37,018 and $44,870 or between $36,430 and $42,570 without the available style pack lip.

“The Urus is a vehicle with incredible appeal to enthusiasts interested in a high-performance SUV that doesn’t compromise,” 1016 Industries founder and chief executive Peter Northrop described. “Our new Vision 2.0 for the Urus S and Performante offers clients everything that they have come to expect from 1016 Industries. In the creation of the Vision 2.0, 1016 Industries has elevated the design language of the Vision 2.0 to complement the aggressive styling cues of the new Urus.”