American driving enthusiasts are about to get much better access to the Briggs Automotive Company (BAC), thanks to a major expansion in its sales network. The company announced this week that it will open three new dealerships in the U.S.
They will be located in Philadelphia, Pennsylvania, Greenwich, Connecticut, and Newport Beach, California. The state-of-the-art dealerships will offer an immersive customer experience, and will be operated in partnership with RDS Automotive Group.
“The USA is already BAC’s largest primary global market,” said Chris Lockhart, BAC’s head of global sales. “With the addition of these three new locations, the company will be able to meet increasing demand for the Mono range as well as BAC’s revered bespoke and one-of-a-kind craftsmanship customization services.”
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The automaker promises that the new dealerships will offer buyers more customization options, and will give them a touchpoint to get a better sense of the car they’re creating. Buyers will be able to collaborate with the company’s design team as part of the BAC Bespoke program that will help them make a one-of-a-kind car.
“To have an on-the-ground presence on both coasts of the USA—two on the east with BAC Philadelphia and BAC Greenwich, and one on the west with BAC Newport Beach—gives the brand direct access to a passionate and growing community of BAC owners, prospective customers and enthusiasts,” said Lockhart. “In return, people in the USA now have a BAC touchpoint, a place where the world of BAC comes to life the moment they step into the space.”
BAC promises that the new locations will be as impressive as the single-seater BAC Mono. For instance, its Newport Beach location will provide panoramic views of Orange County with a second-floor lounge space, while also offering first-rate servicing and after sales.
“The One of a Kind nature of a Mono is a perfect fit for our US customer profiles—we’ve already seen huge interest in the Philadelphia, Greenwich and Newport Beach areas,” said Robert DiStanislao, president of the RDS Automotive Group. “Demand for bespoke, beautifully crafted and high-performance products from BAC is rapidly increasing across the USA.”