Porsche turns 75 in 2023 and the automaker has a multitude of celebrations planned, including at the company’s Stuttgart museum where it wants to take visitors on a journey from the automaker’s past to its present – and even maybe give a hint at what tomorrow holds – through a special new exhibition.
Called ‘Driven by Dreams. 75 Years of Porsche Sports Cars,’ the exhibition is naturally crammed with vehicles from Porsche’s seven and half decades in business. But what makes it different is that it attempts to highlight the people behind the brand and its most famous cars.
Those people include, of course, Ferry Porsche, who dreamed up the very first Porsche 356 ‘No. 1’ Roadster that hit the road in June 1948. But there are plenty of other important names to learn about, including Max Hoffman, who helped make Porsche a hit in America, Franz Xaver Reimspieß, the man responsible for the famous Porsche crest, and Peter Falk, who helped engineer the original 911.
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Motorsport heroes including legendary engineer Norbert Singer, racer Hans-Joachim Stuck and rally ace Walter Röhrl also get the exhibition treatment, but even if those names mean nothing to you, there’s one big reason to pay the museum a visit, because between June 20 and July 2 the firm’s new Mission X electric hypercar concept will be on display.
“Like the universe, the Porsche company is dynamic and always changing,” says Achim Stejskal, Head of Porsche Heritage and Museum. “For the special exhibition celebrating the anniversary we’ve modified the museum more comprehensively than ever since it was opened in 2009. Seeing the feats of engineering and the many ideas from the past 75 years, and using them to shape the future, makes the importance of heritage more topical than ever.”
And don’t worry if you can’t make it to Germany. Porsche has plenty of other anniversary celebrations going on around the world during 2023, including at July’s Goodwood Festival of Speed, where its 75th birthday will be commemorated with a giant sculpture on Lord March’s front lawn and plenty of cars to drool over and see flying up the famous hill.
