While there’s little doubt that auto shows are no longer as appealing to car manufacturers as they once were, the upcoming IAA Mobility show in Munich, Germany in September is shaping up to have a strong collection of brands in attendance.
Given that the event is held in Germany, it doesn’t come as a surprise that a host of local brands will be present. These include the likes of Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. In addition, VW-owned Cupra will be at the event and is expected to show off its impressive array of ICE and EV models.
Read: Opel Teases Experimental Concept For IAA Mobility 2023 Unveil
A number of other important brands will also be in attendance, including Ford and Renault. There will also be a handful of Chinese automakers hoping to use the event to grow their presence in Europe, including BYD, Dongfeng, Hongqi, Leapmotor, and Seres. The most recent inclusion to the event is Tesla.
Auto News understands that Tesla will have a presence in the open air at Munich’s Königsplatz and while visitors will be able to get up close and personal with its vehicles, it is not yet known if test drives will be available. Tesla’s attendance comes as somewhat of a surprise given that it rarely makes official appearances at auto shows. However, that doesn’t always stop the brand’s enthusiast owners as it’s not unusual for them to arrange their own gatherings on the outskirts and parking lots of auto shows.
Tesla clearly views the IAA Mobility show in Munich as an important way to further expand its presence throughout the continent. Last year, the Tesla Model Y was comfortably the best-selling electric vehicle in Europe and in the first quarter of this year, it was the best-selling car in Europe, outselling the Dacia Sandero by more than 11,000 units.
