This is the Automobili Pininfarina PURA Vision design concept which the car manufacturers says “introduces a pioneering new era of electric luxury” and will make its public debut during Monterey Car Week this month.
The PURA Vision design concept takes the shape of an exceptionally sleek Coupe SUV and has a design that follows in the footsteps of the Battista hypercar. The Italian car manufacturer describes it as having a “distinctive face” and that’s certainly a sentiment we can agree with due to the presence of hidden headlights and daytime running lights use the firm’s slim L.E.S.S. nanofiber lighting technology made up of fibers less than 1mm thick.
The upper portion of the concept has a Bianco Sestriere Gloss white finish while various elements of the lower body are finished in exposed carbon fiber. The vehicle’s intriguing shape is particularly evident when it is viewed from the side and top where the large glasshouse immediately catches the eye. A set of massive 23-inch wheels are also fitted and wrapped in tires with a white stripe. One particularly intriguing element if the ring of LED lighting in the center of the glass roof designed to seamlessly link the windshield with the rear window.
Pininfarina’s designers have also created a set of gullwing-like doors for the PURA Vision which the firm officially refers to as ‘Lounge Door’ openings. These doors, combined with the car’s central pillarless design provides unimpeded access to the spacious four-seat cabin.
Read: 1 Of 5 Pininfarina Battista Edizione Nino Farina Pays Tribute To First Ever F1 Champion
Speaking of the interior, the car has a low seating position with front seats that appear as though they are floating. Found in front of the steering wheel is a large digital instrument cluster while to the right of the wheel is a rotary dial used to select between Park, Reverse, Neutral, and Drive. The dashboard then gracefully curves across the cabin, neatly joining with door panels trimmed in white leather and carbon fiber. Found in the central spine is a vertically-oriented infotainment display. A key element of the cabin is the signature textile on the center console, upper seatbacks and headliner that is made from 30% Nativa wool and 70% recycled polyester.
“PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina,” Automobili Pininfarina chief executive Paolo Dellachà said. “In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle.”
