A new report suggests that Lucid has made less than half of its total production goal for the year some eight months into 2023. Should it miss its goal it’ll be only the latest setback for the electric vehicle automaker. It’s not the first time that Lucid has struggled to ramp up production either.
Lucid doesn’t report its monthly sales or production figures so finding out how things are going mid-year can be a bit tricky. According to Automotive News, data from Experian shows just 4,267 newly registered Lucid vehicles since January. Before August, when a further 478 registrations were added, the figure was below 4,000 units.
That’s a far cry from the initial production estimate that Lucid provided for 2023 of up to 14,000 units. It cut that early this year in May to “over 10,000.” Unless it has a massive trick up its sleeve or a bunch of new owners that haven’t registered their vehicles, it doesn’t look like it’ll hit that 10,000-unit goal.
More: Lucid Introduces Its Most Affordable Car Yet, The $77,400 Air Pure RWD
That’s just bad news for a brand that’s seemingly always struggled to meet its own initial goals. At the beginning of 2022, it said it would build 20,000 cars during the year. Then that was cut to 12,000-14,000. Not long after, Lucid halved that figure to just 6,000-7,000 cars. Notably, it did hit that very watered-down goal, rolling 7,180 Air sedans off of the production line in 2022.
In fact, things looked like they were on the upswing last year as production ramped up quite a bit between the middle of the year and Q4. If this report proves indicative of end-of-year figures, the ramp leveled out a lot quicker than Lucid investors might hope.
Despite what seem to be major production issues, Lucid has recently released both the Air Pure and the Air Sapphire. The former is a rear-wheel drive variant with a base price of $78,975 and the latter is a 1,234 hp (920 kW) super sedan that starts at $250,000.
