Dodge Demon 170 owners who are trying to sell their cars seem to be struggling to get what they want. Both dealers and private sellers are facing challenges on public auction platforms and the two groups appear happy to turn down relatively high offers. Whether that’s because they’re greedy and just want more cash or because they’d be upside down on the car otherwise isn’t clear.
No less than nine different Dodge Challenger SRT Demon 170s have failed to sell at auction in recent months. In every case, the final bid price was well beyond MSRP, and in most cases, it was several tens of thousands of dollars above it.
Markups aren’t uncommon on relatively hard-to-find models so that’s no giant surprise. Despite that, it’s wild to think that the sellers in these cases are turning down some of these bids.
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For instance, this delivery-mileage Demon 170 auction ended without a sale, despite a bid of $149,170 that was way above its $116,046 MSRP. Similarly, another example on Bring-a-Trailer with 203 miles on the odometer failed to meet its reserve at $157,500 earlier this week.
A trio of them have ended in the $160k-$170k range including this one with just 8 miles on the odometer, another with 12, and a third with just 21. In fact, all but one of the above-mentioned Demon 170 Challengers have fewer than 22 miles on the clock, so they’re practically in like-new condition.
These sellers aren’t just turning down high-dollar offers at Bring-a-Trailer. While Demon 170 owners seem to show a clear preference for BaT, on CarsAndBids, a dealer rejected a $173,000 offer for a Demon 170 in Go Mango orange with just 9 miles on the odometer. Furthermore, in an auction from early February, a Plum Crazy example failed to sell despite receiving a high bid of $182,227. That’s a staggering $61,181 above its original MSRP of $121,046.
Why would anyone turn down such a substantial amount of profit for a car they’re clearly looking to sell? It’s certainly plausible that these sellers genuinely believe they can fetch a higher price and are holding out for it. It’s also possible that the market for these cars is starting to weaken.
Just a few months ago, dealers were seeking prices upwards of $350,000 for one. Now, it appears that many different sellers are finding it challenging to attract bids even half that amount.
