- Genesis showcased the two concepts ahead of their debut at this week’s New York Auto Show.
- The Neolun is a super luxurious flagship SUV with fancy coach doors
- The company plans to introduce a performance Magma edition for all of its cars in the near future
Genesis just pulled the wraps off of two concepts that not only demonstrate the brand’s evolution, but also signal its future direction. The Neolun Concept hints at a high-end luxury SUV with coach doors, swiveling seats, and a radiant heating system that could go up against the BMW X7, Mercedes GLS and Cadillac Escalade. On the other end of the spectrum, the new GV60 Magma lays the groundwork for a new performance brand akin to BMW’s M and Mercedes’ AMG.
Genesis goes as far as to say that these cars represent “a critical milestone in the brand’s evolution.” The Neolun is a full-size electric SUV with a few tricks up its sheet metal. For instance, it does away with the B-pillar. This opens up the cabin and allows easy access through the rear-hinged coach doors or the front doors.
Radiant heating elements in the door trims, the floor, the dashboard, and seatbacks call back to Korea’s “ondol” radiant heating system found in homes. In addition, the front seats swivel to enable a communal experience in the cabin. An adjustable display unfolds from the rear-seat headliner in a way that sounds similar to BMW’s rear-seat display.
More: Genesis Unveils Wild GV70 Snow Edition For Winter Fun
Don’t think that it’s all just fancy features that’ll never make production either. While we don’t expect the swiveling seats to pass muster here in the States, Genesis says that the “B-pillarless” coach doors are production feasible. The rear-seat entertainment system is clearly plausible and the heating system is too.
Magma Performance Program
In addition to the Neolun concept, Genesis launched the GV60 Magma which points to a whole new trim level. The Magma Performance Program is going to end up reaching every model in the lineup. The GV60 is just the beginning it seems and comes with “improved battery and motor technology.”
On top of that, it has unique exterior detailing, unique suspension tuning, and considerations for thermodynamics. It’s wider and lower than the normal GV60 and the air intake aids in battery cooling. The interior benefits from bucket seats, leather upholstery, and double-diamond stitching.
The GV60 Magma is joined by the G80 Magma Special, an “enhanced version of the G80 with improved driving performance.” Interestingly, Genesis is quiet about exactly how much more power and, well, performance this new Performance Program offers in the GV60 and the G80.
Interestingly, Genesis also brought the previously released X Gran Berlinetta Concept to the party too. Maybe that’s a nod to the idea that it might actually put the wild sports car concept into production. We can only hope.
We’ll get a better look at all these concepts at this week’s New York Auto Show.
