- Massive Price Slash: Fisker cuts prices on its 2023 Ocean SUVs by up to 39%, with the entry-level model dropping to a shocking $24,999.
- Undercutting Competition: These new prices are much lower than the Tesla Model Y and VW ID.4, even without tax credits.
- Risk & Reward: The low price is tempting, but potential buyers may worry about Fisker’s financial stability and the Ocean’s reliability.
Forget whatever price cuts Tesla has announced this week and forget shoebox-sized Chinese EVs, the biggest electric bargain on the planet as of right now is a Fisker Ocean. You can now buy a brand new one for a crazy $24,999. Question is, are you crazy enough to do it?
Time is running out for Fisker, which earlier this week announced that rescue talks with a major automaker, believed to be Nissan, broke down. The EV startup is desperately trying to stay afloat and its latest move is to slash the prices of its unsold 2023 Ocean SUV models by as much as 39 percent.
Related: Fisker’s Future Looks Bleak As Bailout Talks With OEM End, Stock Trading Suspended
The entry-level Ocean Sport, which previously had an MSRP of $38,999, is now available for $24,999, saving you $14,000, and there’s $18,000 off the mid-spec Ocean Ultra, whose price has tumbled from $52,999 to $34,999. But the biggest discount available is on the flagship Ocean Extreme. That was up for $61,499 (having dropped from $68,999 in October), but will now set you back just $37,499, saving you $24,000.
Fisker MSRPs
Because the Ocean is built under contract by Magna Steyr in Austria it doesn’t qualify for tax credits that could bring those prices down further. But they’re already so low that an Ocean looks like excellent value when you consider that an entry-level Tesla Model Y or VW ID.4 (both of which qualify for tax credits, mind) would set you back $44k and $39k.
Although the price cuts which come into effect on March 29 refer to 2023 model year cars, the cut-price Oceans will all come with Fisker’s latest 2024 Ocean OS software 2.0, and some feature up to $7,000 worth of optional equipment such as 22-inch wheels, special paint, and other features at no extra cost.
Fisker said in a statement that it is “strategically positioning the all-electric Ocean SUV to be a more affordable and compelling EV choice, competitively available to EV buyers in the broadest possible market, and constantly improving via frequent over-the-air software updates.”
And there’s no doubt that the Ocean is now incredibly affordable. Even considering its less than glowing review from Consumer Reports, you can’t fail to be a little bit tempted. But could you really commit $25k or $39k to a car with a less-than-proven reliability record whose creator might cease to exist in a matter of weeks? Drop a comment below and let us know if those crazy price drops are crazy enough to persuade you to bring a Fisker home.
