For the first time ever, Formula E cars will race along the streets of Tokyo this weekend. To celebrate the historic event, Porsche’s all-electric racecar will sport a neon pink racing livery that is inspired by the city’s famous neon signs.
The one-race color scheme made its debut at the Terrada Warehouse in Tokyo Harbor, a chic, industrial location that specializes in the storage of wine, art, and media. Naturally, Porsche didn’t want to miss an opportunity for some product placement, so the specific shade of pink is being shared by a TAG Heuer watch.
The Connected Caliber E4 – Porsche Edition smartwatch will now offer a pair of exclusive colors to celebrate this event. With this customization pack, the watch face can either be made neon blue or pink, like the 99X Electric.
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The watch has a titanium case with a Porsche engraving on the caseback, and is offered with a number of leather straps. Owners of certain 911s, Panameras, Cayennes, 718s, Macans, and Taycans can connect the watch to their vehicle to see vehicle information on their wrist.
“With the exclusive design of our Porsche 99X Electric, we’re celebrating the premiere of Formula E in this unique metropolis and the successful partnership between Porsche and TAG Heuer,” said Carlo Wiggers, the director of team management. “At the same time, it is our visual reference to one of the most fascinating cities in the world and the avid motor racing fans in Japan.”
When they aren’t parked at fancy storage spaces, Porsche’s two 99X Electrics will be driven by Pascal Wehrlein and Antonio Felix da Costa. They will race along an 18-turn, 1.6 mile (2.6 km) racetrack that runs on public streets and is just minutes from downtown Tokyo.
Although Wehrlein won the Formula E season opener in Mexico City, in January, the team hasn’t won another race since. In fact, each of the first four races of the season have been won by drivers from different teams, meaning that it’s a tight race for the championship title with Jaguar’s Nick Cassidy leading, just five points ahead of the second-place Wehrlein.
The drivers will take to the Tokyo track for the first time on Friday, and the first-ever Tokyo E-Prix will take place on Saturday, March 30.
