- Ford enjoyed robust hybrid and electric vehicle sales in the second quarter.
- Mustang Mach-E sales climbed 46.5%, while the F-150 Lightning was up 76.9%.
- Bronco sales remained relatively steady, but the Bronco Sport dropped 15.3%.
Electric vehicle adoption isn’t occurring as fast as some automakers predicted, but things are looking up at Ford. In the second quarter, EV sales climbed 61.4% from last year to hit 23,957 units.
This brought their year-to-date EV sales to 44,180 units, which is a 71.8% increase from this time last year. That’s a sizable jump, but we’re still talking about a relatively small number of vehicles.
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Regardless, Mustang Mach-E sales climbed 46.5% to hit 12,645 units in the second quarter. The F-150 Lightning saw sales climb 76.9% to 7,902 units, while the E-Transit generated 3,410 sales for a 95.5% increase.
Sales of hybrid vehicles increased 55.6% to hit 53,822 units. That’s a new quarterly record and it’s largely due to electrified pickups.
The Maverick Hybrid is leading the way as Ford sold 40,420 of them through the first half of the year. The company went on to say the Maverick Hybrid continues to be a conquest king as approximately 60% of customers come from other brands.
Ford’s second best-selling hybrid was the F-150. With 33,674 year-to-date sales, the truck has been popular with consumers and the facelifted variant has helped sales to “steadily” climb.
Things get less rosy when you look at Ford’s ICE-powered lineup as Bronco Sport sales were down 15.3%, while the Escape fell 13.2%. However, one of the biggest hits came from the discontinuation of the Edge as the crossover was relatively popular and still generated 16,522 sales despite its recent death. That means it outsold the Mach-E as well as the Ranger (13,257), Mustang (13,737), and E-Series (9,828).
Speaking of overachieving ghosts, Ford sold 2,462 Transit Connects in the second quarter. The van was dropped in the United States after the 2023 model year and it appears there are still several hundred units remaining in inventory, some with sizable discounts.
While a new Expedition is right around the corner, sales of the current model were strong as 21,747 SUVs found a new home in Q2. Furthermore, Maverick sales were up 81% to 38,052 units while Transit sales climbed 32% to 42,274 units.