- The Cybertruck defied expectations to become the top-selling luxury vehicle in the US.
- This isn’t the first time that the slab-sided pickup has achieved such a feat.
- The EV’s average transaction price also increased by 11% year-over-year.
The Tesla Cybertruck splits opinion more than just about any other vehicle in production today. In terms of sales though, it was a class leader in July. Out of every six figure car available in the United States, it topped everything in terms of sales. No Mercedes, Porsche, or any other brand and model beat it.
That might come as a bit of a surprise considering the negative press that this truck gets. Some of that might be well-deserved but the reality is that the Cybertruck is going to achieve a portion of its sales figures simply based on what it is rather than how good it objectively is. During July, buyers spent an average of $111,018 on it, but it still managed to outsell every other six-figure vehicle.
Read: Tesla Cybertruck Owner Shocked That His Vehicle Is A Depreciating Asset
That data comes directly from the folks at Kelley Blue Book. Notably, its data confirms that the GMC Hummer EV actually sold for more per unit, $111,242 versus $111,018, but the GM product didn’t sell as well. What’s perhaps most interesting is that the Cybertruck managed to outpace traditional gas-powered trucks along with everything else in this price segment.
“The thing about the U.S. is its diversity, and that goes for the U.S. auto market as well,” said Erin Keating, executive analyst at Cox Automotive.
“There are many expensive, high-profile vehicles out there, but consumers have many good options priced well below the industry average. We hear this from the large dealers all the time: No matter the budget, chances are we can make something work. This is particularly true where inventory is higher, and incentives are following,” Keating added.
As we’ve covered in the past, top-end gas-powered trucks are getting more and more expensive these days. No matter how classy and capable they are though, it would seem as though buyers with the cash to splash prefer the Cybertruck. On top of that, Tesla saw an average transaction price increase of 11 percent year over year across its model range.
