- Booming Tesla Cybertruck sales helped it overtake the Ford Mustang Mach-E in Q3.
- Cybertruck deliveries reached 16,692, while Mach-E sales fell almost 10 percent to 13,392.
- The surge helped Tesla lock out the top three EV positions, the first two spots going to the Y and 3.
Analysts often tell us that the high price of EVs is one of the main reasons they’re not selling in the volumes automakers had hoped for. But that thinking doesn’t apply to the Tesla Cybertruck, whose sales are surging despite a six-figure price. It seems that, for a certain type of buyer, the Cybertruck’s brute, sci-fi appeal is well worth the price of admission.
Cybertrucks found 16,692 new owners in the US in Q3, making the pickup the country’s third most popular EV, according to data from Kelley Blue Book. Its move into the number three spot came at the expense of the Ford Mustang Mach-E, whose sales dropped by almost 10 percent to 13,392. Honda’s Prologue bagged fifth place with 12,644 units sold and 11,590 Americans bough the sixth-placed Hyundai Ioniq 5.
Related: EV Discounts Drive U.S. Record Sales Boom In Q3, But Can It Last?
As if you hadn’t already guessed, the Cybertruck’s Q3 performance also completed Tesla’s lock-out of the EV sales chart’s top three positions. But the angular truck has a long way to go before it can think of ascending to first or second spot. Second place in the Jul-Sept period went to the freshly facelifted Model 3, whose sales climbed 9.7 percent to 58,423, and the Model 3 hung onto first despite its deliveries dropping 9.1 percent to 86,801.
Other Q3 EV winners include the Cadillac Lyriq (up 139.4 percent to 7,224 units), Ford F-150 Lightning (up 104.5 percent but still miles behind the Cybertruck at 7,162), Nissan Leaf (up 187.5 percent to 4,514) and Lexus RZ (up 96.7 percent to 2,742). Toyota bZ4X sales also improved by 45.3 percent to 4,109 in a period where its Subaru Solterra twin made a more modest 34.4 percent gain to 3,752.
But not everyone can be a winner. VW ID.4 sales dropped 57.8 percent to 4,518, the Tesla Model S plummeted 46.7 percent to 1,669, Hyundai’s Ioniq 6 lost 56.9 percent of its sales, which fell to 2,158, the Audi A8 e-tron found only 1,745 buyers (down 51.5 percent) and BMW’s i7 slipped 47 percent to just 573. America’s least popular EV was the Genesis G80. Only 155 people bought one of those, 67.1 percent fewer than in Q3 2023.
When looking at sales by brand, it’s no surprise that Tesla reigns supreme with 166,923 cars sold. Ford trails far behind in second place with 23,509 units (up 12 percent), while Chevrolet, with a 25.6 percent sales boost, rounds out the top three with 19,993 units.