- Subaru’s 27-month sales growth streak continues, but four models, including the Forester, saw October declines.
- The Crosstrek took the top spot as Subaru’s best-seller, surpassing both the Outback and Forester models.
- Forester sales declined for a second month, though year-to-date sales are still up 17.8% from 2023.
Subaru’s U.S. sales ticked up for the 27th consecutive month in October, but it wasn’t all smooth sailing. Four models, including the stalwart 2025 Forester, posted declining numbers—a reminder that even for Subaru, growth comes with a few bumps in the road.
Last month, the Japanese automaker sold 54,552 vehicles across the country, marking a modest 1.5% lift from the 53,772 units sold in October 2023. That nudges Subaru’s year-to-date tally to 548,164 units, up 5.2% from the 520,995 vehicles it shifted in the same stretch last year. Growth, yes, but it’s a game of inches—not the tidal wave some may have hoped for.
Read: Forester Sales Drop 14% In September, Crosstrek Takes Over As Subaru’s Best-Seller
Continuing its momentum from September, the Crosstrek was the brand’s best-selling model, shifting 15,928 units sold, a solid 15.7% leap over the 13,768 moved during October 2023. Sales of the Outback also climbed 9.3% to 13,549, enough to push it past the latest generation of the Forester for second place.
Last month, Subaru sold 13,431 examples of the 2025 Forester. While that’s a solid figure, it represents a decline of 13.2% from October 2023. One reason for this decrease is that production of the new model is has yet to reach full capacity. Across January-October, Forester sales are up 17.8% to 143,529 units, though this is partly due to the older generation model that was available throughout the first half of the year.
The biggest percentage winner for Subaru was the BRZ, with sales rising from 291 units in October 2023 to 365 units the past month—though that hardly offsets the year-to-date decline of 26.4%. The Ascent and WRX were the other remaining Subaru models to report sales gains last month, rising by 0.6% and 15.3%, respectively.
Subaru US Sales
Joining the Forester in the naughty corner with slow sales were the Impreza, down 6.1%, the Legacy, with a 23.5% plunge, and the Solterra, slipping 10.9%.
“Subaru retailers stepped up to meet the needs of customers as they always do, being More Than a Car Dealer to deliver vehicles with the quality, safety and reliability that builds lifelong relationships,” Subaru of America’s senior vice president of sales Troy Poston said. “With a strong vehicle lineup and the ability to find the right match for any driver’s needs, we’re looking forward to seeing this success continue into the holiday season.”
