- Infiniti debuted the QX60 Co-Creation Concept Edition at the Guangzhou Auto Show.
- Key highlights include a deep purple finish paired with contrasting rose gold accents.
- The brand has sold only 1,900 vehicles in China during the first 10 months of the year.
Infiniti has endured a truly woeful year of sales in China. Amid unsubstantiated (for now) rumors of a potential market exit, the brand has selected the Guangzhou Auto Show as the stage to debut a concept for a new high-end QX60 trim. Created to celebrate Infiniti’s 35th anniversary, the special edition adds a touch of luxury to the premium SUV—likely in the hope of enticing shoppers away from increasingly dominant Chinese brands.
Read: 2025 Infiniti QX60 Ditches V6 For Turbo Four
The QX60’s dramatic exterior finish is undoubtedly its main talking point. The bodywork has been sprayed in a deep shade of purple that suits the SUV, accentuating some of its lines and the most dramatic panels. Infiniti’s designers have then abandoned the chrome accents ordinarily found on the QX60 and replaced them with rose gold-colored trimmings. These are visible on the front grille surround, strips running along the doors, and the side window frames.
Moving to the rear, the rose gold accents extend to the badges and exhaust surrounds, maintaining the same look throughout. Additional exterior upgrades include a redesigned front bumper with glossy black elements, tweaked rocker panels, and the addition of functional roof racks topped with a large storage box.
Infiniti has had a field day with the SUV’s interior, too. Almost all interior surfaces are now bathed in luscious purple leather, including the dashboard, door panels, and transmission tunnel. Plenty of rose gold elements are also found inside, such as on the steering wheel, the door panels, air vents, and around the shifter.
The Grim Numbers
This launch comes against the backdrop of dismal sales for Infiniti across China. Between January and October, the brand managed to sell only 1,916 vehicles, a sharp drop from the 5,825 units it moved throughout all of 2023. This decline underscores a broader trend, as local consumers increasingly favor domestically-produced vehicles from homegrown brands, leaving overseas firms like Infiniti struggling to regain market share.
Adding to the uncertainty, local reports suggest significant internal shakeups within Infiniti’s Chinese operations. Allegedly, the brand has undergone large-scale personnel restructuring, with its former head reportedly reassigned to a role within Dongfeng Nissan, Autohome reports. However, Infiniti has publicly denied speculation that it plans to exit the market.
