- Lamborghini has no intention of revising its electrification strategy despite a slowdown in the EV market.
- CEO Stephan Winkelmann said its fourth model, the Lanzador crossover EV, was still on track to launch before 2030.
- Winkelmann did concede that the EV was far enough away that company still has the option of delaying it at a future date.
Lamborghini isn’t getting cold feet about its electrification plans even as other luxury brands backtrack on their own promises in response to a global slowdown in the EV market, the CEO says.
Stephan Winkelmann told reporters the firm’s fourth model line, an electric crossover previewed by the 2023 Lanzador concept was still on track to debut before the end of the decade. Though he did add that the end of the decade was far enough in the future that the company still has some flexibility.
Related: Lamborghini Is In No Rush To Build An Electric Supercar
“We have enough time to decide if we need to accelerate or delay the introduction of the electric cars,” he told Autocar magazine. “So far, we are not thinking about delaying anything: we said we want to have our first electric car by the end of this decade, and this is something which we will continue to foster, because we said it has to be an additional car – a fourth model.”
Lamborghini’s entire three-model lineup – the Urus SUV and the Temerario and Revuelto supercars – are now all equipped with hybrid engines, a move customers appear to have accepted. But the company never made a promise to junk all of its combustion drivetrains by any set date, a decision that has proved wise.
Rival brand Lotus, on the other hand, had vowed to go all-electric in 2028 and Bentley said it would do the same by 2030. Both have this year announced radical changes to their plans, Lotus revealing that it’s now working on range-extender hybrids and Bentley pushing back its all-EV switchover to 2035.
Lamborghini’s sister brand, Porsche, has also ripped up its electrification strategy and admitted that it will now re-engineer some EVs currently in development to also offer hybrid drivetrains. Lambo could well benefit from that U-turn – its next Urus due in 2029 was supposed to be EV-only, but we’d be surprised if it turns up without a combustion (hybrid) option.