- The Ford Puma now comes with a fully electric powertrain under the Gen-E name.
- Its electric motor generates 166 hp, just 2 hp less than the Puma ST’s ICE version.
- The Gen-E starts at €36,900 ($38,800) in Germany, making it Ford’s most affordable EV in Europe.
The sub-compact SUV market has a new electric contender, and it’s wearing a familiar face. Ford’s Puma Gen-E has officially joined the lineup in Europe as a fully electric alternative to the popular mild-hybrid Puma. With ST-level power, a respectable (if not groundbreaking) 376 km (234 miles) of range, and increased interior practicality, the Puma Gen-E steps into the EV ring with plenty to prove.
But does it deliver enough to hold its own against Stellantis’s electric arsenal or the reborn Renault 4? Let’s dive in.
A Familiar Punch, but Not Quite a Knockout
The Fiesta-based Puma Gen-E runs on a single electric motor mounted on the front axle, producing 166 hp (124 kW) and 290 Nm (214 lb-ft) of torque. This makes it technically less powerful by 2 hp than the hybrid Puma ST, which is the most potent version of the small SUV, but with a welcome bump of 42 Nm in torque. However, tipping the scales at 1,553 kg (3,426 pounds), the Gen-E gains some heft courtesy of its 43 kWh battery pack.
That added weight shows in the numbers: a 0-100 km/h (0-62 mph) time of 8 seconds flat, making it 0.6 seconds slower than the ST variant. The top speed is capped at a modest 160 km/h (99 mph), signaling its city-focused intentions. It’s certainly not going to embarrass hot hatches at the lights, but for an electric crossover in this class, these specs land squarely in the “adequate” column.
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And the range? Depending on trim, Ford claims between 347-376 km (216-234 miles) on a single charge. That’s a little behind competitors like the Jeep Avenger or Peugeot E-2008 from Stellantis, which feature slightly larger battery capacities in the 50-54 kWh range. The Puma Gen-E’s smaller pack is reflected in its WLTP numbers, but Ford touts an impressive efficiency of 13.1 kWh/100 km.
On the plus side, it supports 100 kW DC fast charging, juicing the battery from 10-80% in about 23 minutes, a stat that softens the blow of its middling range. If you’re wondering, the charging port is located in the same spot with the fuel cap in the ICE-powered Puma.
A Mustang-Inspired Nose and More Room for Junk in the Trunk
Where the Puma Gen-E makes a stronger case for itself is in its design and practicality. The SUV receives a revised front bumper with a closed-off grille and sleeker intakes that nod to the Mustang Mach-E. Beyond that, it’s business as usual, with minor updates like unique alloy wheels, a slightly tweaked rear spoiler, and—of course—the absence of tailpipes.
Inside, Ford plays the practicality card, leveraging the compact electric motor to carve out more storage. The boot offers a generous 574 liters (20.3 cubic feet), plus a 43-liter (1.5 cubic feet) frunk, perfect for charging cables or groceries. Even better, the cleverly named “Megabox” under the boot floor has been upsized to a “Gigabox.” Marketing semantics aside, it seems genuinely useful.
The digital cockpit is shared with the regular Puma, including the 12.8-inch digital instrument cluster and the 12-inch infotainment touchscreen, introduced earlier this year as part of the mid-lifecycle update. However, the electric version features a raised center console with a new storage compartment taking advantage of the space normally occupied by the gearbox.
Pricing And Rivals
The Puma Gen-E is being produced at the Ford Otosan plant in Craiova, Romania, although the electric drive units are being shipped from Halewood, UK. Ford has already started accepting orders, with deliveries expected to commence in spring 2025.
The Puma Gen-E enters the European market with a starting price of €36,900 ($38,800) in Germany, making it Ford’s most affordable EV offering in the region. For context, the gas-powered Puma starts at €28,900 ($30,400), while the hybrid Puma ST goes for €40,600 ($42,700). That puts the Gen-E in a competitive sweet spot for buyers willing to go electric but not quite ready to splurge on a Mustang Mach-E or the Capri EV.
Rivals of the Ford Puma Gen-E include the Jeep Avenger, Fiat 600e, Alfa Romeo Junior, Peugeot E-2008, and Opel Mokka Electric from Stellantis, alongside the Renault 4 E-Tech, and the Mini Aceman.
