- Audi’s sales in the United States dropped 14% in 2024, with 196,576 vehicles delivered.
- Q5 sales dropped 23%, staying Audi’s bestseller but losing serious ground in the SUV market.
- CPO sales jumped 29.3%, proving budget-conscious buyers still seek premium options.
Audi has announced its US sales for 2024, and they don’t make for pretty reading. The German automaker delivered 196,576 vehicles, marking a painful 14% drop from the 228,550 units sold in 2023. Most models in Audi’s lineup struggled, with only a few bright spots. Just one model managed double-digit growth, and no, it wasn’t one of their high-profile luxury rides.
Key Audi Models Take a Hit
Unsurprisingly, the Q5 maintained its crown as Audi’s best-seller in 2024, but it wasn’t all good news. Sales of the Q5 plummeted by 23% to 56,799 units. That means 17,346 fewer Q5s were sold in the nation last year. Demand for several other models also didn’t fare well.
Read: 2025 Audi e-tron GT Is $19,000 Pricier But Much Faster This Year
This includes the A3 and A4, which were down 30% and 48%, respectively. The flagship A8 found 28% fewer homes. Sales of the e-tron GT were also down 10%. It was a bloodbath across Audi’s big SUV range. Audi Q7 sales dropped 28%, the Q8 24%, the Q8 e-tron 27%, and the Q8 Sportback e-tron sold 33% fewer units last year.
A Few Silver Linings in a Sea of Red
The automaker’s smaller SUV models provided a glimmer of hope. Sales of the Q3 jumped by an impressive 45% to 32,090 units. Sales of the Q4 e-tron also rose by 5% to 8,546, and Audi delivered 2,810 units of the Q4 Sportback e-tron, an 8% increase. The only other Audi models to post sales increases were the A5 (+4%) and the A6 (+2%). As expected, sales of the R8 and TT fell by 48% and 95% after both models were axed from the Audi line-up.
Audi USA Sales
Audi Certified Pre-Owned Sales Shine
If there was a bright spot in Audi’s 2024 performance, it was on the pre-owned side of the business. The brand reported a 29.3% increase in certified pre-owned (CPO) sales, moving 48,225 CPO vehicles compared to 37,292 in 2023. It’s clear that while new car buyers may be thinking twice, the pre-owned market is thriving for Audi, with buyers likely drawn to premium models at more digestible price points.
