- Porsche sold a record 76,157 vehicles in the US last year, despite the Taycan’s poor performance.
- The 718 and the 911 two-door sports cars increased their sales by 26% and 21% respectively.
- Still, the Macan and Cayenne SUVs remained the two best-selling Porsche models for 2024.
Porsche set a new U.S. sales record in 2024, moving 76,157 units, marking a modest but meaningful 1% increase over 2023. This achievement was largely fueled by strong performances from the Cayenne, 911, and 718 lineups, which more than offset a sharp drop in Taycan sales.
Starting with the Taycan, it sold just 4,747 units in the States throughout the previous year, representing a substantial 37% drop compared to 2023. This performance placed it as the second-lowest seller in Porsche’s lineup, ahead of only the Panamera, which moved 3,982 units.
Sports Cars Step Up: 718 and 911 Shine
The standout success of 2024 was Porsche’s 718 lineup, which saw an impressive 26% surge in sales, totaling 5,698 units. This strong performance meant the Boxster and Cayman twins outsold the Panamera and Taycan sedans in the American market.
The spike likely reflects buyers rushing to secure one of the last combustion-powered models before the lineup transitions to an all-electric future. While Porsche has delayed its EV plans, the looming farewell to gas-powered 718s has undoubtedly fueled demand. That said, with Porsche acknowledging mid-2024 that the shift to an all-electric future will take longer than initially expected, the possibility of ICE-powered versions lingering a bit longer remains open.
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The iconic 911 family also proved to be quite popular with US buyers, selling 14,128 units (+21%) last year. According to Porsche, its two-door sports cars, the 911 and 718, together accounted for an impressive 26% of the brand’s total US deliveries last year. Clearly, American enthusiasts aren’t ready to part ways with Porsche’s ICE-powered sports car heritage just yet.
SUVs Reign Supreme, But EV Plans Shift Gears
Unsurprisingly, Porsche’s SUVs remained its bread and butter in the US market. The Macan led the pack with 25,180 units sold, though it saw a 6.6% dip from 2023. Meanwhile, the Cayenne celebrated its best year ever, selling 22,432 units, representing a nearly 10% year-over-year increase.
The Macan’s slight decline comes as Porsche introduced a new all-electric Macan EV. However, flagging Taycan sales and uncertainty surrounding U.S. EV tax credits under the Trump administration appear to have forced Porsche to reevaluate its electrification strategy. In November, the company confirmed that it would continue offering the ICE-powered Macan in North America “for the foreseeable future,” even though the model has already been retired in Europe due to emissions regulations.
Certified Pre-Owned Market Hits New Highs
Porsche’s success wasn’t limited to new cars. The Porsche Approved Certified Pre-Owned program also hit a new record, with 43,249 vehicles sold, a solid 12% increase over 2023. This growth underscores the strong demand for Porsche vehicles, even in the secondhand market.
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Reflecting on the year, Timo Resch, President and CEO of Porsche Cars North America, said:
“The past year has marked a pivotal moment for PCNA. Our brand continued to go from strength to strength, supported by unprecedented new ICE, Hybrid and BEV model introductions, including the new 911, the new Panamera, the new Taycan and the new Macan. As a result we were able to offer our customers the most diverse and complete range of cars in Porsche’s history. I am grateful to every owner, every dealer and every employee for driving this success as our attention focuses on 2025 and the opportunities ahead of us.”
Below you can find the detailed sales numbers for each Porsche model for the US market.