- Cadillac is aiming to dominate electric luxury vehicle sales across the United States in 2025.
- The Lyriq and Escalade IQ are already at dealers, while the Optiq and Vistiq will arrive shortly.
- Lyriq is a conquest king and is helping to introduce new customers to GM’s premium brand.
January 1st has come and gone, but Cadillac is still making New Year’s resolutions. They’re not aiming low either as Cadillac’s Vice President, John Roth, has told us they’re positioning the brand to become the “best-selling luxury EV nameplate in the U.S. in 2025.”
Speaking during a media briefing, Roth highlighted the success of the Lyriq which saw U.S. sales jump 210.3% to 28,402 units last year. That made it the “best-selling electric mid-size luxury SUV” in America and the executive revealed it’s also a conquest king.
More: Lyriq EV Sales Soar 210%, Making It Cadillac’s Second Best-Seller Of 2024
A whopping 76% of Lyriq customers come from a rival brand and that’s exactly what Cadillac needs to continue growing. Furthermore, half of those buyers are new to General Motors.
While the Lyriq has plenty of momentum, it’s being joined by a slew of new EVs. The Escalade IQ launched late last year and customers have already snapped up 670 units. The Optiq and Vistiq will arrive in the first quarter of 2025 and this will give the brand an electric entry in every major luxury SUV segment.
That’s a lot of new product, but Roth suggested there’s even more on the horizon. While the company didn’t go into many specifics, they revealed there are “more EV variants to come.”
More: These Are The Best-Selling EV Brands And Models Of 2024
There’s no word on what, but Cadillac has already shown the 2026 Lyriq-V. We’re also hoping for an entry-level Optiq as the current model starts at $52,895 which positions it uncomfortably close to the $58,595 Lyriq.
While only time will tell what Cadillac has planned, Roth suggested it will be another busy year.
