Chiron Proudly Sits In Redesigned Bugatti Zurich Showroom

The Bugatti Zurich dealership has been updated with the brand’s new design, in tone with the Chiron.

Part of the company’s 34 dealers located in 17 countries, including 12 in Europe, out of which three are in Switzerland, the Bugatti Zurich showroom located near the airport, has an area of 120 square meters.

“Switzerland is traditionally a very strong market for Bugatti. In Switzerland, many luxury brands are at home and a high value is placed on exclusive luxury products and perfect craftsmanship. This is why we are very pleased to open our new showroom in Zurich, the first location in Switzerland, with the new Bugatti brand design, and to forge ahead with the Chiron“, said Guy Caquelin, Regional Director for Europe and Russia with Bugatti Automobiles S.A.S.

Bugatti has managed to move 10 percent of the 450 Veyron super sports cars through its dealer network in Switzerland, and the automaker’s latest model, the Chiron, has been well received. So far, more than 10 orders for the 1,500 PS (1,479 HP) and 1,600 Nm (1,180 lb-ft) vehicle, which can sprint from rest to 100 km/h (62 mph) in 2.5 seconds, before topping out at 420 km/h (260 mph), have come from Switzerland.

More than 200 examples, out of the 500 Chirons that will be made, are already spoken for, despite the steep price tag that starts from $2.7 million.