See this? This is Lamborghini’s latest dealership, now open in Bristol, UK. But this is also what every Lamborghini dealership will look like in the coming months and years.
The brand’s eighth showroom in the UK, the Bristol dealership is the first to feature the brand’s new look – from the exterior signage and interior decor to the layout of the service department, and of course the vehicles on display.
It also encompasses more display space to prepare for the arrival of the Urus (or whatever the production crossover will be called) which is set to not only expand the Raging Bull marque’s range from two lines to three, but expand its sales volume by 100 percent.
The design features an illuminated Raging Bull shield with a matching black totem sign out front, while the bright and clean-looking showroom space is dominated by sharp lines, polygonal forms and diffused light – all envisioned to better showcase the brand’s products and values. A digital car configuration portal, client lounge, and color/trim displays feature alongside the vehicles themselves, with one mounted on a center stage, uplit by colored LEDs.
Lamborghini’s follows hot on the heels of sister company Bugatti’s own showroom design, introduced just this past summer in anticipation of the new Chiron’s launch. While Bugatti has 27 dealers in 13 countries, Lamborghini has over 130 dealers across 50 countries.
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