A decade has passed since Mercedes opened the doors to its museum; a place dedicated for the company’s rich history and heritage, and a vernissage for promoting film, with various cinematic events held during spring and summer.
The brand’s partnership with the Stuttgart Festival of Animated Film led to a competition, which resulted in two new films by six young artists, intended to mark the Museum’sits 10th anniversary and 130 years since the invention of the automobile.
The first movie, entitled “A Museum Monster”, represents place as a gigantic creature hungry for classic cars, depicting it in various vintage and historic film sequences ads while successfully swallowing cars to add to its collection. At the end of the video it becomes abundantly clear where the inspiration came from.
The second footage is a stop-motion animation which invites the viewer to see how the history of the Mercedes-Benz brand came to be – more specifically, the Mercedes name. The film includes multiple classic stories about the marque, including the Benz and Daimler merger, Bertha Benz’s world’s first long-distance car journey in 1988 and, obviously, Emil Jellinek’s interest in Daimler’s cars that were eventually named after his daughter.
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