Aston Martin Brings AM37 Powerboat Design Concept To Milan

In order to celebrate the upcoming launch of their new AM37 powerboat, Aston Martin and Quintessence Yachts are showing off the concept during the prestigious Milan Design week.

While fusing the maritime and automotive worlds isn’t easy, it’s not a novelty concept either, since plenty of car manufacturers have went in this direction before, especially design-wise.

According to Aston Martin, the AM37 offers a perfect balance of design and engineering, performance, luxury, comfort and functionality.

“It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials,” explained Aston Martin’s chief creative officer, Marek Reichman.

“The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.”

The AM37 design concept will be on deck at the 55th Salone del Mobile, where over 400,000 guests will be looking for the latest in creative trends.