The popularity of high-end cars shows no signs of abating with Rolls-Royce announcing that 2015 was the second most successful year in its 112-year history.
In the 12 months of last year, a total of 3,785 cars from the luxury British automaker were delivered to customers. Considering the dramatic slowdown in the Chinese luxury sector, the company’s sales results are certainly impressive.
The individual market which experienced the biggest boost in deliveries was South Korea recording a rather insane 73 per cent increase in sales over 2014. Elsewhere, figures jumped by 7 per cent in Japan, 21 per cent in Qatar, 2 per cent in the UK, 7 per cent in the U.S. and 1 per cent in Russia. More broadly, Asia Pacific sales increased by 13 per cent, 4 per cent in the Middle East and 6 per cent across North America.
Beyond increasing its sales last year, Rolls-Royce opened five luxurious new dealerships around the world bringing the total network to 130. The marque’s best-selling dealership is found in Abu Dhabi.
Also last year, the marque commenced construction work at its Goodwood home to cater for its next-generation range of models. A brand new Technology and Logistics Centre was also built last year and opened on the 4th of January.
The key model launched by Rolls-Royce last year was of course the Dawn, a droptop variant of the Wraith.
Discussing the results, chief executive Torsten Muller-Otvos said “2015 was a year of tremendous challenge for the entire luxury industry. I am very proud of our success which was achieved against a backdrop of considerable global uncertainty. We have proven that our long-term strategy of globally balanced, sustainable and profitable growth is delivering and we have maintained our position as the world’s leading luxury manufacturer. I am quietly confident of a strong year in 2016.”
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