While Nissan first launched their personalization program for the Juke back in 2012, the newer facelifted model only started getting the special treatment last year.
By no, you’re all familiar with the Juke. It’s that small quirky crossover that used to communicate to other drivers that its owner is somebody who is tired of driving “just another car”. In fact, in 2013 the Juke dominated its segment in terms of European sales, ahead of the Dacia Duster and Renault Captur.
In 2014 and 2015, with the help of a subtle facelift, the Juke managed to keep things on an even keel as it also had to deal with the surging Peugeot 2008 and Opel Mokka. However, it always managed to convince potential customers to open up their bank accounts, and financially speaking that was the most important thing for Nissan.
The main idea behind the Juke Personalization Program was to take an already vibrant car and make it even easier for customers to get their personality across when configuring their new Nissan crossover.
Of course by then, the Juke was already looking more impressive on paper (facelift), thanks to the addition of the 370Z-like Xenon headlights, an increased boot space, new range of alloys and a new 1.2 liter turbocharged petrol engine. Customers could also choose to get NissanConnect and the Nissan Safety Shield systems as optional extras, to go with their heavily personalized Juke.
Fast forward to today, and the Juke is still a strong performer in its segment, while the Personalization Program is still churning out unique-looking units. The two Jukes that Nissan brought to the 2015 Tokyo Motor Show look particularly delightful. The thoroughly yellow one is very similar to their press release car from 2014, while the two-tone model features a very nice blue & silver color combo.
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