Rolls Royce won’t be using the Drophead moniker for the open-top version of the Wraith after all, with the British company opting instead for a name from its past, the Dawn.
The brand’s CEO Torsten Mueller-Oetvoes made the announcement while revealing the car to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California, today, without sharing any photos of the new Dawn with the public.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Mueller-Oetvoes. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
Rolls Royce first used the Dawn name back in 1949 and then on 28 special drophead bodies offered between 1950 and 1954.
The new Dawn will be the sixth model (not counting the extended wheelbase versions) in Rolls Royce’s range when it enters the market during the first quarter of 2016. It’s built on the Wraith coupe replacing the tin-too with a folding canvas roof and gaining a new design for the rear end, while maintaining the same 6.6-liter twin-turbocharged V12 with 624hp.
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