Ever since Volvo launched their all-new XC90, we knew demand was going to be high, especially with the car being excellent from all points of view – which is what initial reviews have demonstrated.
Of course, this is Volvo’s first model that gets to sit on their in-house developed Scalable Product Architecture (SPA), so there was no way that this car could have been allowed to fail.
Even though the number of pre-orders looks strong, what’s also encouraging is the fact that Volvo’s other XC models continue to do well. Sales of the XC60 and XC70 have increased by 17% and 23% respectively during 2015’s first quarter.
Globally, Volvo reported a total of 107,721 Q1 sales, while showing growth in Europe as well as the U.S market.
Volvo Cars Senior VP, Alain Visser said that “The fantastic reception for the all-new Volvo XC90 gives me confidence that the car will meet our customers’ high expectations once we start delivering the first XC90s later this spring. We are well-positioned to deliver another year of record sales in 2015.”
Even though there are plenty of reasons for Volvo to be optimistic about their all-new SUV, they should be careful as to not delay any of their upcoming models, otherwise the XC90 might be left fighting a very lonely battle.
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