Lexus has just announced that it will “present a unique experience” at the Milan Design Week, which runs from April 14 to 19. Reading the press blurb, it clearly sounds like it’s not talking about a car, but an expression of “its vision of a true luxury brand and its unique interpretation of design.”
The exhibit is called Lexus – A Journey of the Senses (it involves chocolates and… “Earth soup”), and it will be split up into three separate exhibits designed by Frenchman Philippe Nigro.
The artist explains: “When I visited Lexus plants to see how the cars are designed and built, I was greatly impressed by how much care goes into not just the exteriors, but also into the invisible internal details. It was this insight that led me to the ‘Inside-Out’ design concept that enables visitors to experience beauty from every angle.”
The main point of attraction will be the actual design concept which will be positioned in the center “of an exclusive installation, using special mirrors to generate unexpected reflections and illumination to create a flow of motion stimulating the imagination.”
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