It plans to launch 40 models in two years using AI, claiming it now outpaces Chinese rivals with fewer people and faster tools
Next-generation X7 will spawn the first ever iX7 and we’ve got the pictures to prove it
A sedan concept shown on the iX3 page sparks speculation over whether BMW is teasing an unannounced Neue Klasse model
The new-generation X5 debuts five powertrains including hydrogen, refined design, and a smaller grille
An aging line-up and the political leanings of Elon Musk are thought to be major contributing factors to the shift
A designer reimagines the Z4 with Neue Klasse styling as BMW’s roadster future remains up in the air
A new direct-sales model is changing how dealerships operate, slashing distribution costs and reshaping the car-buying experience in Europe
While BMW is shifting away from oversized grilles, the brand’s design chief says there’s still demand for them
Audi, BMW, Mercedes and VW showcased new design directions, but were they all hits?
Despite being a mid-cycle refresh, the X1 will adopt BMW’s sharper, more distinctive new styling language
Following reports last month, an executive has shot down rumors of BMW-powered Mercedes
Both the ICE and i3 will have similar designs, despite having different platforms
The only thing heavier than this 2026 M5 is the depreciation hit its first owner just swallowed
Cleaner-looking roundel on Neue Klasse iX3 ditches the inner chrome ring surrounding the propellor
Unlike Mercedes and BMW, Audi does not build any of its vehicles in the US
A specially modified R 18 Transcontinental was signed by the Pope and will be auctioned off next month
Gorden Wagener didn’t hold back in Munich, mocking Audi’s “1995-style” cabin and BMW’s “distracting” Neue Klasse display layout
You know you’re having a very bad day when someone in a scuba suit has to drive your car
