A new study has found Volkswagen’s Super Bowl ad generated the greatest online engagement among automakers
VW highlights the start of its 75-year journey in the US through historical and recreated footage
Kia’s ad will be seen by roughly 100 million people and it promotes family as well as an electric crossover
Toyota is focused on the new Tacoma’s off-road abilities in a pair of new ads that will play during Super Bowl LVIII
The sixty second ad stars Christopher Walken and will air in the first quarter
BMW’s clip promotes the new i5, while Kia’s features the EV9
The winner of the contest can expect to receive a new BMW, Volkswagen, Kia EV9, and a Toyota Tacoma
BMW’s Super Bowl commercial will be released on February 5, but we’re getting an early preview
Toyota will use this year’s Super Bowl to promote the redesigned Tacoma
Meanwhile, GM, Toyota, and Stellantis are opting for a Super Bowl commercial break this year
A 30 second ad costs around $7 million, which could help to explain why GM won’t air one
The commercial shows Teslas with FSD enabled moving into oncoming traffic, ignoring signs, and even running over child-sized mannequins and strollers
All the automotive ads from Super Bowl LVII
Ram has opened the order books for the electric pickup truck before production starts next year
The electric Ram 1500 REV will go into production next year and promises to have outstanding range and towing capabilities
Kia’s Georgia assembly plant is supplied by companies that have been found guilty of repeatedly employing “oppressive child labor”
The used car retailers have all cut their advertising budgets over the last year
Software company EDO measured increases in searches for products after the ads aired to see which was the most engaging
